Berger Paints to launch new TVCs for WeatherCoat All Guard

MUMBAI: Berger Paints has launched a new ad campaign for WeatherCoat All Guard, positioning the brand on rational platform of "Truly Durable Exterior Paint".

The creative agency that has worked on the campaign is Rediffusion Y&R.

The new campaign positions WeatherCoat All Guard as a rain/water guard paint which has inherent ability to repel water. It thereby prevents the building from dampness, paint film swelling/flaking and fungus/algae attacks, the company said.

The TVC targets Sec A1: Male 30- 50 years house owners in Metros and Mini Metros.

"House owners can either own independent house set or a flat in a gated community. The latter TG has been brought in as they are part of the "purchase committee" of a society who decide on the Exterior Paint Brand in consultation with the Contractors. (applicable especially for Mumbai, Gugaon and Bangalore)," the agency said.

The brand propagation will be done through electronic media, both national and regional, reinforced at the ground level by Outdoors. The company will also be actively looking at "neo conventional" medium like radio and "non conventional" medium like Internet to promote the product.

Meanwhile, brand activation would be done at various touchpoints in critical markets. It includes product demonstrations and consumer allurements. The company might explore the option of one off regional level brand ambassador for Kerala and Bengal to catapult sales.

The 30 seconder film which will be released pan India will be based on two key emotions which are fear and protection. Unlike previous films made on rational platform, this will have a tangible emotional pay off.

Latest Reads
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories