MUMBAI: Paint company Berger Paints has launched its new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.

This new ad campaign is strategically made to match up to the outlook of Malayalis. The story revolves around a simple fact that every Malayali loves his/her state and strongly feels the urge to keep alive the regional spirit. Through the product, the brand has subtly touched upon the local culture and added a flavour to the Kerala palette for Malayali consumers. 

The objective behind launching this new TVC is to promote WeatherCoat Longlife Luxury Exterior Paint as a product, which not only has the functional benefit to cater to all weather conditions of Kerala, but also to satisfy the aspirational needs of a home owner in Kerala.

Berger Paints India general manager of marketing Sudhir Nair says, “The new TV commercial harps on the idea of keeping up the aspirational outlook of  the Malayalis and providing with a quality product which offers ultimate protection under extreme weather conditions. The product is not only everlasting but has an unmatched sheen, which gives protection against fungal and algal growth. After a lot of technological development and innovation we have come up with such a unique product which perfectly suits the requirement of the Kerala consumers.”

The concept of a beautiful home and colourful glamorous walls go hand in hand to make the journey of our lives brighter. The TVC is built on a famous Kerala folk song ‘Kantha Njanum Varam’ which is associated with the traditional local annual festival Thrissur Pooram. The film has been directed by award winning film director Martin Prakkat, and it features celebrities like Renji Panicker and Alencier Ley Lopez thus highlighting the aspirational factor.