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BCCI to decide on team sponsorship on Monday

MUMBAI: The BCCI‘s marketing committee will meet on Monday, 31 May, to decide on who wins the team sponsorship.


It had issued a tender for the same on Monday. The last date for submission of bids is 30 May.
 
Chastened by the non-reponse last year to its tender, the BCCI has asked for a price of Rs 22.5 million per Test, ODI and Twenty20 game.


Last time the BCCI had aksed for Rs 30 million.
 
Companies that would be interested would include Reliance Communications. Over the next four years, the Indian team is tentatively expected to play 170 international matches and so the BCCI is hoping to raise at least Rs 4.5 billion from the deal.
 
A sports marketer notes that while there will be bidders, there may not be as many as the BCCI wants. "It is a question of price. India cricket overall has to beat the IPL in terms of ratings for the ROI to be worth it. That will not be easy. However I don‘t think that the economic scenario will play a role though as the deal will be long term. Also the fact that some surrent cricketers like Tendulkar will retire during this four year period should not affect things."


The IPL team sponsors pay between Rs 15-20 million a match.

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