BANGALORE: MSN India, the official sponsor of the Cannes Cyber Lions Awards, has announced the India winner. Chaya Brian Carvalho and her creative team including Raunaq Sikka, Ruth Dolla and Nash Paul from BC Web Wise, an Internet media solutions company, have won the Cannes Cyber Lions Awards from India.
Chaya Brian Carvalho gets an all expenses paid trip to the Cannes Cyber Lions awards ceremony.
A panel of eminent judges from the advertising industry consisting of Percept CEO Ajay Chandwani, Creative - Contract vice president Ashish Chakravarty and McCann Ericsson president Santosh Desai chose the winning entry from the large number of entries posted on www.msn.co.in/cyberlions.
"This endeavor from MSN India is an effort to give the most promising talent in the industry a unique opportunity to showcase their creativity in online advertising before a global audience. We at MSN India believe in encouraging young talent and want to communicate the power of the online space space to marketers in order to make them recognize it as a preferred medium of reaching out to the masses." MSN India marketing & business initiatives head Rajnish said.
"It was a tough decision for all of us. The creativity was enthralling and the lateral thinking had us in a fix. However, the creative brilliance and simplicity of Chaya's creative team won them the award", said Santosh Desai, President, McCann Ericsson.
"We are extremely happy that MSN India took this initiative and gave people a chance to display their talents globally", he added.
"We are delighted to have won the MSN India Cannes Cyber Lions Award. This will encourage the best creative talent in the country by giving people the opportunity to participate in the world's most recognised and coveted advertising awards. We feel extremely proud to be the recipient of this award from India and I am looking forward to my trip to the Cannes Awards ceremony, sponsored by MSN", BC Web Wise Pvt. Ltd. MD & CEO Chaya Brian Carvalho said.
With the objective of encouraging online advertising industry in India, MSN India invited advertisers, agencies and creative houses to post their entries for the Cannes Cyber Lions Awards Festival in March 2005. The entries were classified under four broad categories namely website, online rich, online non- rich and grand prix.
