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BBC Worldwide appointed licensing agent for FA brands

MUMBAI: The Football Association (The FA) has appointed BBC Worldwide as its licensing agent for the England and The FA Cup brands.


The brand joins BBC Worldwide‘s licensing portfolio which also includes Doctor Who and Top Gear.


BBC Worldwide has been appointed to secure and manage licensees across a range of categories and to work with The FA’s other partners to help develop The FA‘s brands and support The FA‘s mission.


The FA is the governing body for football in England with one of the highest global TV audiences in the world of sport. It is a not-for-profit organisation dedicated to supporting English football at all levels from grass roots to the national team.
 
BBC Worldwide plans to roll out a programme across Europe over the course of the four- year deal. With one of the most recognised sports brands in the world and the iconic Three Lions crest, BBC Worldwide will work alongside The FA to give contemporary style direction. New product development will also include player imagery involving some of the biggest names in sport.


BBC Worldwide‘s Neil Ross Russell said, "We‘re thrilled to be working on one of the most recognisable and iconic brands in sport today. The FA‘s profile sits perfectly alongside the licensing programmes we‘ve developed with partners from some of the biggest British TV brands plus our sports expertise on the likes of Match of the Day and Question of Sport."

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