MUMBAI: Bates 141 India Chief Strategy Officer Dheeraj Sinha has been promoted as Regional Planning Director. He will continue to work out of the Mumbai office and will report to Regional Chairman Tim Isaac.
Commenting on the appointment, Bates 141 Regional Chairman Tim Isaac “Dheeraj is one of our brightest stars. He is keen to work on a larger canvas and to be involved where it is most needed and helpful to the network and our planning community. I am positive that he will rise up to this leadership challenge to play a significant role in helping us achieve our business vision and goals,” Isaac added.
Sinha had joined Bates141--which is a part of the WPP group--in 2005 as Vice President, Strategic Planning. Before that, he worked at Euro RSCG as Planning Director for eight months. He also worked McCann Erickson as Associate Planning Director for nearly five months.
As Regional Planning Director, Sinha will be an integral part of the Regional Leadership team, working in partnership with Tim Isaac, Regional ECD Sonal Dabral and Managing Partner David Meredith to deliver on the business plan for the network.
“At Bates 141, we are undergoing a creative renaissance and in Sinha well-deserved new role, I am sure he will be of great help in raising the bar of our strategic thinking and subsequently our creative product,” said Dabral.
Sinha’s functional responsibilities include the development and management of a planning community, delivering business-anchored thought leadership, as well as driving the agency’s reputation at creative and effectiveness awards. He will also work closely with the country heads on new business and brand opportunities.
“We want to build Bates 141 as the agency with solid thinking and sparkling creativity. I see this as an opportunity to be a part of some breakthrough work with our clients across the region. I look forward to working closely with the regional leadership team and country heads to get us closer to our vision as The Change Agency,” said Sinha.
Sinha’s experience spans a wide spectrum of telecom, finance, FMCG, media, automotive, consumer durables, IT, tourism and food businesses. He has worked on the brand strategy for several multinational and Indian brands, including Fiat, Virgin Mobile, MasterCard, LG, Reckitt Benckiser, AIG, DBS, TVS Motorcycles, Max Bupa, Marico, Dabur, and Cavin Kare.
Most recently, Sinha – who has a Post Graduate Degree in Communications from MICA and a Graduate Degree in Economics from Delhi University - launched a book called “Consumer India – Inside the Indian Mind and Wallet”, a practitioner’s account of how a new India is shaping up and what it wants in life and in consumption.
