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Barfi! Star Ranbir Kapoor shoots integrated promo for Aaj Tak

NEW DELHI: Bollywood heartthrob Ranbir Kapoor shot an exclusive promo saluting the pioneering spirit of Hindi news channel Aaj Tak.

Kapoor, the lead actor in upcoming film “Barfi!”, shot the promo at studios in Mumbai acknowledging the journey of Aaj Tak over the years.

"Aaj Tak has been chosen as the No.1 Hindi news channel for the 11th consecutive year this time. This promo is testimony to the channel’s constant innovation and growth story and Ranbir’s gratitude to the country’s top news channel," an official statement said.

The promo that incorporates cutting edge technology captures some of the biggest events in recent times and Kapoor is juxtaposed in the frames of the historic moment in politics, sports and entertainment in his Barfi! avatar. Some of the moments include Anna Hazaare’s movement, India winning the Cricket World Cup, A.R. Rahman receiving the Oscar, F1 race in India, Commonwealth Games, Atal Bihari Vajpayee meeting Musharaf, and the Royal wedding of Prince Williams.

India Today Group CEO Ashish Bagga said, “We are grateful to Barfi! and Ranbir Kapoor in particular for this gesture, this promo is as sweet as Barfi!. Aaj Tak is the most preferred news channel in the country and such a tribute from a superstar gives us a renewed energy to carry forward the legacy of being the No. 1.”

To add some more buzz to this, Oye! 104.8 FM Sabse Filmi is doing an on-air contest backed on Facebook that will give listeners an opportunity to enact the role of Ranbir Kapoor in the Aaj Tak Barfi news walk through.

Barfi! is an upcoming Indian romantic comedy film directed by Anurag Basu. The film stars Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz in lead roles. It is expected to be released on 14 September.

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