The project that is in partnership with the West Bengal government is aimed at developing a Rs 100 billion ‘greenfield airport city‘ at Durgapur, West Bengal.

The seven-year Aerotropolis project will see setting up of a domestic regional airport to cater to the local industrial belt and development of logistics, supply chain management and IT hubs subsequently.

Says Bates141 EVP Abeer Chakravarty, "We are excited about the major challenge in selling such a development in Bengal. It‘s got all that it needs to be lapped up but requires stimulating a paradigm shift in perception."

JWT, Ogilvy and Rediffusion Y&R were among other agencies who pitched for the Aerotropolis project.