BENGALURU: The Advertising Club of Bangalore has decided to split its flagship event – The Big Bang Awards into two parts to ‘bring more focus and enable key takeaways for the fraternity at large’ according to a press release quoting Bangalore Ad Club President and co-founder & director of Origami Creative and Bloombox Brand Engineers Laeeq Ali.

“This year we re-examined all the award categories to give the communication for specialised verticals like automotive, realty, consumer goods, social impact, their due. Digital communication is a part of every category. We have also rationalised the number of categories based on market trends. We have expert judges from all over the country and abroad and are very proud of the fact that for the last 7 years our entire process from entry submission to judging is online ensuring a fair, impartial process,” said Big Bang Awards committee chairperson and Saatchi & Saatchi Focus CEO Malavika Harita through the release.

Part I or the Creative awards part will be held on 20 September 2019 while Part II or the Media and Wellness part will be held on 20 November 2019. Both the events will be held in Bangalore. Online acceptance of entries opened on 26 July and closes at Mid-night on 15 August 2019.