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Bang in the Middle gets Knoxx Global's India biz

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MUMBAI: Delhi-based ad agency Bang in the Middle has won the creative and media duties for Australian integrated security and management services provider, Knoxx Global.

The company from the land of down under is set to launch in India. Bang in the Middle will manage the entire spectrum of services for Knoxx Global‘s India plans.

Knoxx Global MD Ajay Pal Singh said, "I am delighted to announce that we have found like-minded partners in the Bang in the Middle team. We have very ambitious plans for our services. We, along with Bang in the Middle team, will create a brand that India will aspire for."

Bang in the Middle MP Prathap Suthan said, "This just reaffirms our collective calibre and ability to launch and grow a brand within India and globally. We are very proud to have been chosen by Knoxx, and I am pretty sure we will help Knoxx become the marquee global brand they can become."

Bang in the Middle was started in 2011 as an in-house creative division of global tech support provider iYogi and went independent on 1 May 2012. The team at Bang in the Middle boasts of industry veterans like Prathap Suthan, Naresh Gupta, Viral Pandya, Manoj Deb, and Sabu Paul.

The agency provides services across verticals such as brand advisory, campaign design, and advertising across platforms and customer touch-points and aims to assist brands in creating holistic communication approaches that will reduce dependency on traditional media and leverage digital to get better results.

Knoxx Global is in the process of introducing GPS tracking services and devices for both commercial and individual vehicle owners.

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