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Bandelier appointed as IPL's official watch licensee

MUMBAI: The Indian Premier League (IPL) has roped Bandelier 1878 of Geneva, Switzerland as the official watch licensee for the league. This is for the first time in world cricket, that a Swiss watch brand will collaborate with any cricketing league to create and market a collection of Swiss made watches and men‘s accessories through this exclusive license partnership.


Said IPL chairman and commissioner Lalit Modi, "Through this innovation the IPL will now be able to reach out further beyond Indian shores to its global fan base."
 
The collection named, "IPL Trophy", will consist of trendy and sophisticated his and hers watches a range of writing instruments, cufflinks and tie-bars.


"The Trophy" line of products will be modeled around the league and its teams. Nine variants (one each for the eight IPL teams and one for the IPL) have been designed with the team colours and logos in three sizes (large, medium and small). A diamond variant for ladies will also be available. The watches are priced in the Rs 45,000 to Rs. 55,000 range, with future variants of chronographs and limited editions priced upward of Rs 2 lakhs.
 
Said Finex head Raouff Ansari, "Watches are an integral part of anybody‘s personality and, frankly, cricket is simply huge over here in India, so with this license we‘re going to be able to do some very interesting things in the market."


Bandelier 1878‘s IPL Trophy collection will be available at leading watch retailers, select department stores and through both the IPL and Bandelier websites.
 
The third edition of the league is set to commence in Hyderabad on 12 March, with season 2009 champions, the Deccan Chargersm taking on the Kolkata Knight Riders. The new third place play-off and the grand final have been scheduled on 24 April and 25 April respectively at the DY Patil Stadium in Mumbai, with both the semi finals being played on 21 and 22 April at the M Chinnaswamy Stadium in Bengaluru, home of the Royal Challengers Bangalore.

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