Bajaj Electricals vice president & head, advertising & brand development Beena Koshy

MUMBAI: Bajaj Electricals, one of the leading consumer durables brand in home appliances, fans and lighting has signed a deal with Soho Square, Mumbai for its creative business.

This decision has been taken after a multi-agency pitch. The new agency will be handling communication for kitchen and domestic appliances apart from the fan portfolio.
Soho Square office head Samrat Bedi

Bajaj Electricals vice president & head, advertising & brand development Beena Koshy said in a press release: “After much deliberation we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients.”

The agency, Soho Square Mumbai recently won the Franklin Templeton business. And now with clients like Bajaj Electricals, Bisleri, H&R Johnson, Vespa, Perfetti’s Stop Not, Hockey India League, Oberoi Realty, Pidilite’s Dr. Fixit Raincoat and ITC soaps and shampoos, it boasts of a strong portfolio.
Soho Square Sr VP Planning Shashank Lanjekar

Soho Square office head Samrat Bedi said: “This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj has very ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey. It is indeed an honour for Soho Square Mumbai.”

It was the vision that won them the deal, believes Sr VP Planning Shashank Lanjekar. “The vision resonated well with the Bajaj team,” he added.