MUMBAI: Bajaj Allianz will be launching their new product campaign called Guaranteed Maturity Insurance Plan (GMIP) soon.

The 20 second TVC is conceptualised by Grey (Batey in India).

The campaign is targeted towards a large section of society where there is a requirement of low cost plans offering guarantee.

Bajaj Allianz will also be using street plays to talk about social messages. Through this medium, it is trying to educate the masses on a small ticket single premium insurance plan, which offers the guarantee of double at maturity.

These street plays by will be conducted over 200+ towns by local professional and amateur theatre groups talking about the importance of ‘guarantee‘ amidst the various uncertainties in the world today.