Mumbai: At the age of 24, Ayush Shukla, the founder of the creative agency Finnet Media, will make his red carpet debut at the Festival De Cannes, making history as the youngest creator economy entrepreneur.

The pandemic gave birth to Finnet Media in 2021. The journey started with just two creators in the year 2021 to currently managing India's finance and infotainment creators of India like Sharan Hegde, Anushka Rathod, Think School, Shreyaa Kapoor, to name a few, and have collaborated with over 1000 creators and established partnerships with more than 300 brands.

Reflecting on his upcoming appearance at Cannes Film Festival, Shukla said, "It's truly humbling to represent the creator economy and our country on the global stage of Cannes. This journey is not just about personal achievements but about showcasing the incredible talent and potential that India holds. We at Finnet Media feel very proud and blessed that one of our talents, Sharan Hegde is honouring the stage. I never envisioned, hailing from a tier 3 city, that I would one day attend such a renowned global festival like Cannes. I am deeply honoured to play a small part in promoting our rich cinematic heritage and fostering meaningful connections with fellow creators and industry leaders."

In addition to his entrepreneurial endeavors, Ayush is known for his efforts behind the scenes, working tirelessly to bring creators into the spotlight and amplify their voices. He also runs a podcast “Restless”, featuring insightful conversations with industry stalwarts such as Anupam Kher, Anupam Mittal, Aman Gupta, and more, further contributing to the dialogue surrounding Indian cinema and entrepreneurship.