MUMBAI: Who Needs Santa when there is AXN to hand out gifts. That is the push that the action oriented broadcaster AXN is using for its new promotional campaign Who Needs Santa. This kicks off on 17 December 2005.

The contest revolves around a simple theme. All a viewer has to do is watch AXN between 9 pm and 12 pm, spot the question of the day and SMS AXN followed by the answer ('a', 'b' or 'c' ) to 2525. A Maruti Suzuki Swift is at stake for the winner.

 
 
AXN is also offering prizes such as a 42 inch Haier Plasma TV and five Sony Play Station-2s to duel with after studying the weekly tips on AXN GameMax! In addition to AXN merchandise, viewers can also win a Nokia 6600 everyday through SMS.

Launched in India in 1998, AXN which positions itself as the heart of action and adventure is available in 22 countries all over Asia. It claims to reach more than 71 million households throughout Asia, including more than 25 million homes in India.