MUMBAI: In a bid to strengthen its ad sales team, Turner International India Pvt Ltd has poached Avinash Pillai from MindShare. Pillai will be the director ad sales for Cartoon Network and Pogo.
 
 
When contacted, company officials refused to divulge any details as to which regions Pillai would be in charge of. Pillai will be reporting to Turner India vice-president and national advertising sales head Monica Tata.
 
 
Attempts by Indiantelevision.com to contact Tata regarding Pillai's induction proved futile.

Pillai, who is currently director business with MindShare based out of Mumbai, is expected to take up his new portfolio next week.

 
 
Pogo, which was launched at the start of 2004, has managed to achieve distribution reach of approximately 17 million homes while kids segment leader Cartoon Network has a reach of approximately 22 million homes.