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Avantgarde eyes growth markets, sets foot in India

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MUMBAI: Avantgarde, a Munich-based communications agency, is setting foot in India as it seeks to focus on fast-growing emerging markets with slowdown impacting the most matured economies.

The agency is opening its first India office in Delhi on 14 February and its 12th globally.

The Indian operations will be looked after by Avantgarde India MD Isabelle-Jasmin Roth.

After the launches in Brazil, Russia and China, the opening of Avantgarde India will complete the company‘s BRIC (Brazil, Russia, India and China) strategy.

The agency already runs offices in London, Paris, Vienna and the Middle East.

According to an official communiqué, the completion of the agency‘s presence in all BRIC states emphasises on its global engagement with target groups and brands and creating outstanding experiences in its mission of ‘creating fans‘.

Avantgarde CEO and founder Martin Schnaack said, "Avantgarde strongly believes in the fast and sustainably growing Indian market. We see great opportunities for us, adding perfectly to our dynamic global expansion."

Roth added, "India has become a leader in the global business world. The market has a great potential and is of prime importance to us. We are excited to start our Indian operations."

Founded in 1985, Avantgarde is a global communications agency with a focus on experiential marketing. With over 400 employees at 16 locations around the globe, Avantgarde creates brand experiences.

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