Mumbai: Auburn Digital Solutions, a full-service omnichannel digital agency has announced the appointment of Manish Kumar as AVP – client consulting and strategic initiatives. He will be based in Delhi.
In this role, Kumar will focus on developing and strengthening the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI-driven marketing outcomes, said the agency in a statement. "He will focus on digital PR and other strategic and innovative solutions, and the continued development of the company’s approach to an omnichannel digital strategy that cuts across programmatic, paid, social, search and e-commerce," it added.
“We are delighted to welcome Manish into Auburn. His experience will be instrumental in further strengthening our senior leadership talent pool and is marketing acumen will add to our omnichannel digital strengths,” said Auburn Digital Solutions co-founder Ashish Tripathi
“We are expanding rapidly, and with digital remits becoming even more important in the marketing mix today, Manish is well poised to strengthen our service offerings as we leap into our new phase of growth,” added Auburn Digital Solutions co-founder Harsh Kedia.
Kumar has over two decades of experience in managing large-scale marketing, communications, PR and digital programs for clients like Cairn India, NIIT, ISWAI, and TUI. He joins Auburn Digital Solutions from Eventcombo, a USA-based virtual event and digital technology platform which provides virtual event solutions.
His previous assignments include BG India, Bharti Group and Reliance Energy among others. He has the cross-category experience, and exposure to diverse domains like food and beverages, alcobev, power, IT, education, oil and gas, training and several others.
“I am elated to be part of a team which is at the forefront of the digital confluence of brands, creativity and innovation," said Manish Kumar. "I look forward to working with brands to explore and co-create the best marketing and brand outcomes.
