MUMBAI: Premier League club Aston Villa has inked a record new sponsorship deal with Macron, Italy‘s premier technical sportswear label and official kit manufacturer for the start of the 2012-13 season.

Although the financial details of the deal, which will see Aston Villa become Macron‘s flagship club in the Premier League, were not revealed, the partnership is expected to be in the region of ?20 million.

In addition to Macron supplying the club with official match kit and training apparel for players and management staff to May 2016, Macron will offer a full range of fashion wear - featuring over 100 product lines - including home and away replica kits (also providing a choice of two goalkeeper kits), training and travel apparel, accessories and extensive labels for females, children and infants.

The new home kit will be launched in mid-June at Villa Park and will go on sale immediately. A full range of apparel and accessories will be available from early July, distribution of which will be managed by the Club‘s merchandising department. The away kit will also be available in July.

Villa CEO Paul Faulkner, in announcing the new partnership, said: "Commercially, this is the best deal the club has ever secured with an official kit partner. Macron has established its credibility in the development of high-quality performance football apparel and the sales and distribution of licensed products and this new partnership will significantly benefit Aston Villa in the years ahead."