MAM
×

Asian Tour in 12-year deal with IMG

MUMBAI: The Asian Tour and IMG Media, a division of global sports and media company IMG Worldwide, will join forces in an initial 12-year agreement designed to propel professional golf in Asia to greater heights.


This partnership follows on from the success of IMG’s global representation of the Asian Tour’s media rights since January, 2009, which has resulted in worldwide distribution of the Asian Tour’s television packages to over 40 countries and 400 million homes.


The Asian Tour-IMG joint venture will emulate the foundation behind the success of European Tour Productions - a joint venture between IMG Media and the European Tour – which will inevitably fast track the live broadcast of all Asian Tour events through the combined resources of both organizations. 
 
The new JV company will manage all television production and global distribution, enhancing tour-wide sponsorship agreements for the Asian Tour beginning from January, 2011. This will ultimately benefit partners, sponsors and key stakeholders in the burgeoning area of Asian golf.


The parties state that an expanded Asian Tour Schedule from 2011 will also greatly benefit from consistent, high quality pictures being delivered to its broadcast partners using the latest HD and future 3D broadcast technology via television, broadband and mobile. 
 
Asian Tour executive chairman Kyi Hla Han said, “This is a milestone development for the Asian Tour. We remain fully committed to establishing playing opportunities and increasing prize funds for our elite players in Asia, and a solid television platform will help the Asian Tour to achieve these goals. Given the strength of this landmark announcement, the Asian Tour is committed to staging a minimum of four new tournaments in 2011."


Key to the Asian Tour’s strengthening of its existing partnership with IMG is the latter’s proven track record in representing major golf events over the last 40 years including The Open Championship, US Open Championship, PGA Championship, Ryder Cup and World Golf Championships. IMG also has invaluable Tour experience with the LPGA and European Tour.
 
 
IMG Media president Michel Masquelier said, “IMG Media hopes this new joint venture with the Asian Tour will mirror the success of European Tour Productions (ETP), the joint venture between IMG Media and the European Tour, formed in 1992. ETP is now the largest producer of golf programming in the world, with more than 700 hours of original programming per year. ETP also successfully delivered the largest single event Outside Broadcast ever attempted at the recent Ryder Cup at Celtic Manor.


“It is clear that Asia is on the verge of an explosion in interest in both amateur and professional golf. Asian Tour event promoters, partners and sponsors will benefit from IMG Media’s turnkey solution - delivering high production values and consistent commercial presentation though it’s experienced and specialised golf production team to a worldwide audience via its unrivalled global sales force."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sonali.jpg?itok=ZbsxoKuj
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/dentsu_0.jpg?itok=ZFEgXajc
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/home_0.jpg?itok=0bXP_ZC8
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/delna.jpg?itok=BTR_1g7D
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/digital_advertising.jpg?itok=4digFr02
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories