MUMBAI: Asian Paints has announced Colour Week 2006 (from 2 October to 8 October) which will provide customized "Wall Fashion" solutions for your home.

The Colour Week will provide colour solutions to its consumers at Malls (Infinity & In Orbit Mall), on TV, on Radio, via SMS, email, at multiplexes (Fame Adlabs) across 15 cities and using unique technique of "Pani Projection" in Mumbai.

Colour Week 2006 will educate the consumer on the use of colour in their homes. The "Wall Fashion" collection, which consists of 21 themes meant for living rooms, dining spaces and bedrooms, focuses on using walls as a canvas to create complete designer themes using shapes, colours, techniques and strokes with painting techniques like stenciling and masking.

Consumers can also interact through various means with Asian Paints and get immediate creative options on what themes to adopt for their homes.

They can either SMS "Fashion" to 6161 or click a photograph of the room and send it via Mobile (MMS) to [email protected] or post it to Post Box No 16841 Mumbai. The customers can also upload the photograph onto the website- colourweek.asianpaints.com or email it to [email protected].Within 15 days, the customer will receive a card with two options along with an explanation of the themes and the painting process.

GM-Marketing Asian Paints Amit Syngle said, "Colour Week is back after its success last year. Asian Paints‘ Wall Fashion is a signature paint style for homes. In the top 15 towns in India across various media, the 21 themes of ‘Wall Fashion‘ will be exhibited. For the first time in the paints category, consumers can interact through various means with the marketer and get immediate options on what themes can be adapted for their homes."

He added, "Colour Week is here to stay and Asian Paints as the market leader is committed to this being a regular event every year."

To promote the concept of Colour Week Wall Fashion, Asian Paints is running interactive on-ground promotions across the country.There will be displays of "Wall Fashion" themes and stalls at malls giving free consultations to consumers. Besides, there will also be a live demonstration of finishes to showcase the ease and convenience of execution.