MUMBAI: Reliance Broadcast Network Ltd (RBNL) has elevated Ashwin Padmanabhan to the position of national head of Big Street, its out-of-home (OOH) division.

As national head of Big Street, Padmanabhan will report to Big Live and Big Street business head Rabe Iyer.

At Big Street, Padmanabhan‘s key role will be to build and grow the Big Street business, thus enabling a significant contribution to RBNL. He will focus on acquisition and creation of innovative OOH inventories across the country. Along the way he will drive research on the usage and consumption of Big Street‘s OOH offerings. 
 
Padmanabhan has been with the group since its inception, and prior to moving to Big Street, he was spearheading the Delhi Operations of Big FM as its station head. He was also instrumental in launching Big FM stations in Andhra Pradesh.

Iyer said, "Big Street aims to completely transform the way outdoor communication is being looked upon by marketers. I am extremely confident that Ashwin will add tremendous value to Big Street." 
 
Padmanabhan has over 14 years of experience in varied sectors. He started his career with Reliance Industries Limited at their Hazira petrochemical complex, and subsequently got involved in starting his own venture Superseva.com, India‘s first online concierge services company. He was also instrumental in setting up and launching news channel TV-9. 
 
He has also worked with Visage Media Services an affiliate of Getty Images as Director.

Padmanabhan said, "I am excited about this new role. RBNL is an extremely dynamic and growth focused organisation with constantly evolving opportunities. Big Street has built superlative OOH assets in the North, and in the coming months we will be focusing on the West to evaluate opportunities and build assets. With this we will be able to offer our clients innovative OOH assets across key markets."