MAM

ASCI upholds complaints against 134 advertisements

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/17/asci-800x800.jpg?itok=btwrazMZ

MUMBAI: ASCI has upheld complaints against 134 advertisements. In July 2016, ASCI?s Consumer Complaints Council (CCC) upheld complaints against 134 out of 183 advertisements. Out of which, 44 belonged to the Healthcare category, 44 to the Education category, followed by 24 in the Food & Beverages category, 8 in Personal Care Category and 14 advertisements from other categories.

Here is the complete list:

Food & Beverages:

Bonn Nutrients (Bonn Nu Health Bread):  The advertisement?s claim (in Hindi) as translated into English, ?With calories low as 40 cal/slice? was not substantiated and was misleading by implication.

Sonia Honey:  The claims in the advertisement ?Sonia Honey scored the highest on the main parameters of honey purity in a recent analysis of all Indian branded and unbranded honey? and ?Sonia Honey The perfect natural Sweetner is: Anti-Aging, Anti- Cancer?, were not substantiated and are misleading.

KP Group (Kamla Pasand Pan Masala): The advertisement features Rajneesh Duggal ? a celebrity from the field of entertainment for a product which has a health warning ?Pan Masala is injurious to health? and which cannot be purchased or used by minors. Minors are very likely to be exposed to the advertisement. The celebrity in the advertisement would have a significant influence on minors who are likely to emulate the celebrity in using the product. The advertisement contravened Chapter III.2 (e) of the ASCI Code, which specifically states that Advertisements ?Should not feature personalities from the field of sports and entertainment for products which, by law, require a health warning such as ?Panmasala is injurious to health? in their advertising or packaging.?

G. K. Tobacco Co. Pvt. Ltd. (Zafri Pan Masala): The visual of a ?women pillion rider without a helmet? as depicted in the advertisement of Zafri Pan Masala shows violation of traffic rules and also is an unsafe practice.

Health care:

American Instrument: The Advertisement?s claims (in Hindi), as translated into English, ?Are you disappointed with a small penis.  American penis enlarger free.  Get rid of small, thin crooked penis and make it thick, hard and firm.  Improve your sperm count, infertility, premature ejaculation, firmness, nightfall, childlessness can be cured and increase your sex time by 30-45 minutes with energetic oil, excitement capsule, 16GB memory card free.  Money back guarantee?, were not substantiated and are misleading by gross exaggeration.  Also, the claims related to the product benefit read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure and the claims related to treatment of infertility, childlessness?. This is in breach of the law as it violated The Drugs & Magic Remedies Act. 

Japani Instrument: The advertisement?s claims (in Hindi), as translated into English, ?Are you disappointed with a small penis?  Get Japanese penis enlargement instrument free.  As soon as you use Japanese penis enlargement instrument you can make your penis longer, thicker, weak topo firm and stronger. Increase your sex time from 30 to 45 minutes. Nightfall, premature ejaculation, infertility, impotency, low sperm count and childlessness can be cured.  45 days course for an artificial vagina and artificial penis.  100% guarantee.  No side effects?, were not substantiated and are misleading by gross exaggeration.  Also, the claims related to the product benefit read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure and the claims related to treatment of childlessness. This is in breach of the law as it violated The Drugs & Magic Remedies Act.

Nurture Healthcare (Ayurex-S Vitality Capsules): The advertisement?s claim (in Hindi) as translated into English, ?It?s the right of every Man, to lead a happy married life?,  ?For Men only?,  ?Vitality Capsule?,  ?If you are worried about low, excessive weakness, then consume AYUREX-S capsule and with its help, do the work successfully with the capacity and power?,  ?My Wife says I am more energetic than Before?,  ?In some days my married life has become exciting and happy, thanks to Ayurex-S?,  were not substantiated with product efficacy data,  and are misleading by exaggeration. Also, these claims when read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violated The Drugs & Magic Remedies Act.

Personal care:

Himalaya Company (Himalaya Facewash): The advertisement?s claim in Hindi, ?Isme hai neem aur haldi ki kudrati achchai Jo aapko har tarah ki skin problems se suraksha de? (?This has the goodness of neem and haldi that gives you protection from every skin problems?) was not substantiated with product efficacy data, and the claim is misleading by exaggeration.

Gillette India Ltd. (Gillette Vector): The advertisement?s claim offers, ?Save Rs. 30/- in comparison to Vector 2s pack?, is misleading by omission of a disclaimer to mention the exact price comparison with the post price increase of the product.

Hindustan Unilever Ltd. (Axe Deodorants): The advertisement?s claim, ?When it gets hot, the fragrance is boosted?, was not adequately substantiated with consumer perception data, and is misleading by implication. 

Glaxosmithkline Consumer Healthcare Ltd. (Sensodyne Toothpaste): It was noted that the source and date of research and criteria for assessment for the claim, ?Worlds No. 1 sensitivity toothpaste?, was not indicated in the TVC. In addition, the supers in the Hindi TVC were not in the same language as the audio of the TVC, they were not legible, and the hold duration of the supers was short. The TVC also contravened the ASCI Guidelines for Supers.

Education:

Guru Nanak Institute of Management: The advertisement?s claims, ?Highest Salary Package: 8 Lakhs? and ?Average Salary Package: 4.5 lakhs?, were not substantiated with evidence to prove that the students have availed the claimed salary packages, and the claims are considered to be misleading by exaggeration.

Dhruva College of Management: The claims in the advertisement, ?Highest Salary Package: 8 Lakhs? and ?Average Salary Package: 4.5 lakhs?, were not substantiated and was misleading.

Biju Patnaik Institute of Information Technology & Management Studies: The claims in the advertisement, ?Placement Percentage- 2013: 95%, 2014: 96%, 2015: 97%?, were not substantiated with authentic supporting data (such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students).  Also, the claims are considered to be misleading by omission of the details of batch size for which the claim would hold.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/dettol.jpg?itok=2EyrNXwJ
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/tyamaha.jpg?itok=hkoFhcZS
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/jonty.jpg?itok=9Sup3Jl_
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/UCB.jpg?itok=8WZWVqTC
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories