MAM

ASCI upheld complaints against229 advertisements of 270 advertisements of which over 100 pertained to advertiser’s websites violating DMR Regulations

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/22/Untitled-1.jpg?itok=WBcBfKAr

MUMBAI: During the month of March 2019, ASCI examined complaints against 344advertisements,advertisers ensured prompt corrective action for 74advertisements once they received the complaints from ASCI. ASCI’s Independent Consumer Complaints Council (CCC) upheld complaints against 229 advertisements out of 270advertisements evaluated by them. Of these 229advertisements, 123belonged to the healthcare sector,83to the education sector,  sevento the food & beverages sector,twoto personal care, and 14were from the ‘others’ category.

The largest number of complaints were evaluated in the healthcare sector with over 100 advertisements being considered to be in potential violation of the Drugs & Magic Remedies (DMR) Regulations. Majority of these advertisements were on the advertisers’ web-sites promoting products for enhancement of male sexual desire, male sexual performance, female breast enhancement, cancer cure, cure for arthritis, infertility etc. There were several advertisements pertaining clinics and hospitals making unsubstantiated and superlative claims. 

In one instance, the advertiser claimed to hold a Limca Book of record for performing thehighest number of surgeries in a certain span of time. The claims were inadequately substantiatedand were misleading by exaggeration. Another clinic claimed to cure piles in a single dose whereas another proclaimed itself to be the best sexologist in India. 

Mr D Shivakumar,Chairman, ASCI said, “ASCI and Ministry of AYUSH have concluded their secondyear of collaboration in March 2019. Under the Memorandum of Understanding (MoU), ASCI was given a mandate for comprehensive Suo Motu surveillance of potentially misleading advertisements in the AYUSH sector and to keep a tab on print and electronic advertisements related to treatments with Ayurveda, Unani, Siddha and Homoeopathy medicines and potential violations of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. Over the two years, under the MoU with Ministry of AYUSH, ASCI has looked into over 1200 advertisements of the AYUSH sector.It is important to take cognizance of the growing influence of Digital Media on consumers and the misleading advertisements through various web-sites exploiting consumers’ lack of knowledge. As per our data, while there has been a significant decrease in the incidence of misleading advertisements as awareness of the AYUSH-ASCI collaboration is increasing, the joint efforts need to be sustained to effectively curb objectionable advertisements. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/neslte.jpg?itok=8O5Lm3Vo
Nestlé India Introduces MAGGI Fusian Noodles range

MUMBAI: In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of Asian flavor inspired noodles. This range reflects MAGGI’s strong food and cuisine expertise and our deep understanding of Indian consumer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/mars.jpg?itok=Vi6hv3Yx
Mars wrigley confectionery goes local with india inspired doublemint® paanmint

MUMBAI: Mars Wrigley Confectionery today announced the launch of DOUBLEMINT® PAANMINT, a new, India inspired entrant to the freshness category.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/malini.jpg?itok=59Ebfasv
Malini Agarwal wins “ Woman Influencer of the Year“ at Exhibit’s inaugural edition of the Top 100 Digital Influencers

MUMBAI: Malini Agarwal was felicitated at Exhibit Magazine’s Top 100 Digital Influencers, held on June 21st at the Famous Studios in Mumbai. The boss lady won the title of Woman Influencer of The Year for her contribution to the blogging space amidst the fanfare of the stellar party.  Hosted by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/center.jpg?itok=Sgvcs4AF
Center Fruit partners with Sony Pictures to introduce special ‘Spiderman – Far from Home’ Pack

MUMBAI: Perfetti Van Melle India has announced its collaboration with Sony Pictures for its flagship gum brand Center Fruit. With the upcoming release of movie Spider-man Far from Home in cinemas on 5th July, Spiderman frenzy is at its peak. In partnership with Sony Pictures, Perfetti Van Melle is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/HTdigital.jpg?itok=DLZEC7bO
HT Digital CCO Nilanjana Bhaduri Jha quits, Zee Media’s Prasad Sanyal named replacement

MUMBAI: HT Digital Streams chief content officer Nilanjana Bhaduri Jha has stepped down from her role after a 15-month stint. 21 June 2019 was her last day at the organisation. Indiantelevision.com has learnt that Zee Media digital group editor Prasad Sanyal has been named as her replacement. Jha’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/berouj.jpg?itok=2WH_YSvL
Behrouz Biryani’s campaign by Posterscope gives consumers a culinary experience on the go

MUMBAI: Rebel Foods, in collaboration with Posterscope India, recently rolled-out an outdoor campaign for Behrouz Biryani. While Behrouz campaigns have always created drool worthy experiences, Posterscope aimed at delivering an unprecedented campaign for the brand. In 2018, the campaign objective...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/25/motupatlu.jpg?itok=Kz04dpQQ
Cosmos-Maya’s Yoga ambitions given a boost by PM Narendra Modi who performs Asanas with Motu Patlu

MUMBAI: Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga. This development is in line with Cosmos-Maya’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/society.jpg?itok=7mOCMb1k
Society Tea forays into a new category with a new brand - spice secrets

MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/mochi.jpg?itok=KfriF4la
Splash into awesomeness this rainy season with MOCHI

MUMBAI: As monsoons drench the city with rebuilding and laughter, it also brings the dilemma to wear the perfect footwear that suits the season and comforts the feet. Mochi, the brand that all feet love gives you a hundred reasons to enjoy the rain. You can choose the perfect pair from a plethora...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories