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ASCI to take deodorant ads issue on 28 June

MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (ASCI), has said that it will discuss the issue ‘‘obscene‘‘ and ‘‘indecent‘‘ deodorant ads at its meeting to be held next week, following directives from Information and Broadcasting Ministry to take action.


In the recent times, ASCI has received numerous complaints against deodorant companies. Also, I&B Ministry had last month asked the body to take immediate action.


 
"We had received a letter from the (I&B) Ministry to look into the matter and take suitable actions. The ASCI had already written letters to the companies, which are airing such indecent and obscene ads," ASCI general secretary Allan Collaco told PTI.


Collaco added that the issue will be looked into at a meeting of ASCI‘‘s Consumer Complaints Council (CCC) to be held on 28 June.


 
A few companies have already replied to ASCI‘‘s notices, Collaco informed.


Advertisements by brands including Wild Stone, Addiction Deo, Set Wet Zatak, Denver Deo and Axe are being questioned.

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