Asci pulls up 5 ads, asks 3 to withdraw

MUMBAI: Reliance Communications, Volkswagen Group and Parle Agro have faced the ire of the Advertising Standards Council of India (Asci) as they were asked to pull of their advertisements in the month of June.

Asci also pulled up Scorpio Enterprise (Natraj Atta Maker) and Johnson & Johnson (Stayfree Secure Ultra Thin Napkins) for the claims the ads made.
The decisions were announced in Asci?s Consumer Complaints Council (CCC) Decision report for the month of May and June. According to the report, some brands went overboard in their claims and hence were asked to withdraw or modify their advertisements duly.

Asci asked Reliance Communications to withdraw two of its ads as they made unsubstantiated claims regarding both net calls and Reliance CDMA plan. They claimed that net calls are unlimited and the CDMA plan gives unlimited talk time. But both these plans are subject to certain limits which were not mentioned in the ads. Under Chapter I.1 these claims were not substantiated and thereby discontinued.
Volkswagen Polo Car ad campaign was pulled up under Chapter III.4, under the violation of the Performing Animals (Registration) Rules, 2001. This has been done with respect to the advertisements with the rhino as well as the buffaloes as both these ads portray violence against animals.

Parle Agro?s TVC of LMN Juice, which seems to have hinted at racism portraying the African nation in a bad light, was also withdrawn. The basis was that it had undernourished stereotypes as Africans which could be viewed as racist. 
Meanwhile, the Stayfree Secure Ultra Thin Napkins TVC was pulled up for its claims of a super absorbent polymer. The TVC also made a comparison with another product ? Whisper Choice (which has similar orange packaging).

According to the CCC decision, the TVC did not denigrate the competitor?s product. However the communication misled, hence the advertiser was asked to modify the commercial appropriately.

The advert of Natraj Atta maker was also pulled up as it made three claims, one of which was that it saves grains up to 25 per cent which has not been substantiated. Hence post CCC decision, the advertisers promised the withdrawal of misleading claims.

Latest Reads
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories