MUMBAI: Arrow has launched unique shirts with self-adjustable collars. An initiative of this kind has been undertaken for the first time by any apparel brand in the country.
 
 
Over the last decade, Arrow has multiple 'firsts' to it credit such as Bespoke, Adjustable trousers, Unstainable shirts, double layered collars and box pleat at the back of a shirt.
 
 
"Arrow has a deeper understanding of the unique needs of the discerning gentleman. The collar size across brands is standardised, wherein the body and collar specifications are pre-fixed. However, many a time, neck sizes do not usually match the collar size, leading to inconvenience while wearing a tie – and discomfort right through the day. Keeping this in mind, Arrow has launched the self-adjusting collar, offering comfort while wearing ties," said Arrow business head Janak Dave.
 
 
The adjustable shirt line is crafted in superfine two-ply cotton, and is available across a range of subtle colours: white, blue, beige, grey and yellow. The line is available in all exclusive stores of Arrow across the country and is priced at Rs 1395 onwards.