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Arnab Mitra quits Starcom to pursue own interests

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MUMBAI: Starcom MediaVest Group (SMG) national director- digital Arnab Mitra has decided to move on from the agency.

Mitra will be serving his notice period at the agency till the end of December.

Confirming this to Indiantelevision.com, Mitra said, "Yes, I have put in my papers. The journey at Starcom was very good. I have been handling the digital practice of the agency. We have won many digital businesses and I am glad that we could do so."

Mitra declined to disclose his next venture but hinted that he might do something of his own. He has already invested in a couple of businesses.

He had joined SMG in June 2011 from MediaContacts, a Havas Digital Company, where he was regional director - South Asia. He has spent nearly a decade with leading digital companies including three years in London with Purple Media, a UK based agency, where he was instrumental in launching and implementing their affiliate network across Europe.

Mitra has also worked with Ignitee and Pinstorm before moving to the Havas group.

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