MUMBAI:  Ananda,  one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.  Conceptualized as an educative campaign the brand aims to highlight the purity and quality offered by a packed paneer as compared to an easily available loose paneer.  

Through this campaign, Ananda is more focused on creating awareness vital elements that a consumer needs to keep in mind while purchasing a product such as paneer. Being a rich source of protein, Paneer is filled with essential minerals such as calcium and magnesium. The quality of this product, therefore becomes equally proportionate to the heath of the individual consuming it.

Ananda Group founder and chairman Radhey Shyam Dixit said that households prepare a variety of culinary dishes, snacks and confectionaries. "Unfortunately, many consumers are not aware of the unfit quality of the loose paneer readily available in the market. At Ananda, we value our customers’ health and choice; and therefore have initiated this campaign to educate them about making the right choice while purchasing paneer. Furthermore, promote the goodness of fresh and packed paneer amongst the millennials and adults of our country," he added.

Focused at spreading awareness, Ananda is running a 360-degree campaign and will be publishing advertisements in regional newspapers and billboards along with educational jingles at radio channels in its key Northern India cities of like Uttar Pradesh, Uttarakhand and Delhi/NCR.