Amul is No. 1 Indian brand in APac

MUMBAI: Amul ranks as the top Indian brand for the second consecutive year and improves its overall brand status in the Asia Pacific region.

Media Magazine also ranks Amul as the top dairy brand, ahead of leading food and dairy brands of the Asia Pacific region like Kraft, Dutch Lady, Dumex, Walls, Anchor, Magnolia and Everyday. 
Amul is the 73rd Best Brand in the overall ranking of Top 1000 brands of Asia-Pacific, compared to its 83rd position in 2009. The ranking is based on a consumer survey conducted by research agency TNS in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

There is no other "Indian" brand in the list of Top 1000 brands ahead of Amul (73). The other Indian brands ranked as per the survey are Kingfisher (140), ICICI Bank (182), State Bank of India (226) and Tata (256) to name a few. 
As per the rankings published for India Market, the top four out of the top five brands are MNCs - Sony, LG , Samsung and Google. Amul precedes Google in this ranking. The Indian consumers, thus, have given Amul a top rank in the Food and FMCG category.

Asia Pacific‘s Top 1000 brand listing is based on a proprietary survey by Media Magazine sponsored by the Wall Street Journal. Ten markets were included in the seventh year of survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. 
Research Agency TNS interviewed people aged 15-64 years old across the 10 countries. Two questions were asked to determine the best brands in each of the 12 major product/service categories. The questions were pertaining to the best and second best brand that would come to the respondent‘s mind for a particular product/service category. The definition of best was one the respondent would trust the most or the one that had the best reputation in the product/service category.

The survey reaffirms the faith Indian customers have in the Amul Brand and also the fact that a brand created by India can feature among the top brands globally.

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