MAM

AMO Communications to build brand Richfeel

MUMBAI: Following a multi-agency pitch, Richfeel Health & Beauty has appointed AMO Communications (a Percept Hakuhodo Company) to handle the brand, Richfeel.
 
Said Brand Richfeel founder Dr Apoorva Shah, "AMO‘s biggest strength is its expertise in the beauty, cosmetic, wellness categories and the most important aspect of AMO is their clear understanding about the target profile and consumer behaviour. Another major advantage that it possesses is its access to other communication elements requirement such as events and celebrity endorsements."
 
AMO Communications will be responsible for developing the visual identity, brand imagery and regular advertising for the brand Richfeel. The media mix for the campaign involves television, press, outdoor and below-the-line activities such as seasonal promotions at the local city / town level.
Managing Director for AMO Communications Elvis Dias remarked, "This is a significant win for us. We have used proprietary planning models to bring out some unique insights in the category, which will help translate it into a brand experience. Our association with Richfeel will give us an added knowledge on the health, beauty and wellness category."
 

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