MUMBAI: After the first season’s mammoth success, Bacardí House Party Sessions (BHPS) has announced its second edition with a spectacular line-up of winning artists – Ape Echoes, Zenith & Charan, and Pull. While the initial season largely witnessed EDM, this year had over 150 artists send in entries across a plethora of genres of music ranging from Ska, rock and hip-hop. BHPS is bringing on-board a few of the most celebrated voices of India’s music fraternity - Amit Trivedi, Benny Dayal and Mohini Dey, to mentor these winning artists.
The first season of Bacardí House Party Sessions saw the rise of a host of new talent from across the country. Some like Ritviz, whose journey to stardom has been meteoric right from his first BHPS track “Udd Gaye” to the all-new EP he recently launched under the BHPS banner, “Ved”. Going strong and steady in its second season, Bacardí House Party Sessions has not only dedicated itself towards fostering independent talent, but has also expanded the vision further by attracting more genres. All of these artists draw strong synergies with the Bacardí vibe and are ready to be fine-tuned by the stellar mentor bank, each of whom bring a distinct set of expertise in their respective genres.
National award-winning composer Amit Trivedi says, “An upcoming artiste can face a number of challenges and, having been on this journey myself, I can fully attest to how impactful the right platform and the right mentors can be for an artiste at the onset of his or her music career.”
“When I was approached to be a part of Bacardi House Party Sessions and outlined their ambition to give back to the artiste community, it instinctively moved me to work with them on this initiative. I believe this platform gives up-and-coming artistes a chance to showcase the depth of talent that India's indie music scene has. My message to every artiste out there is to 'Do what moves you' and keep chasing your dream," he added.
Mr Anshuman Goenka, Marketing Head, Bacardí India says, “Bacardí has always been committed to the cause of independent music. The roaring success of Bacardí House Party Sessions Season 1 has inspired us to come out bigger, bolder and better with Season 2. Bacardí advocates the sentiment of ‘do what moves you’, and the idea is not to just find fresh talent, but to fuel these aspirations of the artists and be a part of their every milestone. With this platform, Bacardí is passionately nurturing the musicians of tomorrow, bringing their unique sounds to every house party scene. This year promises to be even more exciting owing to our collaboration with seasoned mentors to give this initiative a solid foundation, and take it a notch higher.”
The next two months will see 3 incredible tracks being launched by the winning artists - Ape Echoes, Zenith & Charan, and Pull, co-created with their respective mentors Mohini Dey, Benny Dayal and Amit Trivedi. These artists will go on to perform at India’s Happiest Music Festival, Bacardí NH7 Weekender 2019, and tour across India through the express editions.
