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American Tourister partners with Agent Vinod

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MUMBAI: Luggage brand, American Tourister, has announced its association with the Bollywood movie Agent Vinod.

Starring Saif Ali Khan and Kareena Kapoor, American Tourister is featured extensively in the movie which is slated to release on 23 March.

Displaying key attributes of ?toughness and strength?, American Tourister discovered an apt association with the film that seeks an audience with the energetic and dynamic youth. Through this association, American Tourister intends to establish a strong connect with a wide audience demonstrating the various attributes of the brand.

Samsonite South Asia MD Subrata Dutta said, ?The movie reiterates our brand promise of maximum performance in the toughest conditions. Our focus has been to constantly innovate, by bringing forth breakthrough products for our consumers and we intend to make remarkable headways in that direction.?

American Tourister has a range of products including cabin bags, check-in bags, suitcases, duffles, laptop cases, backpacks and laptop backpacks that cater to all segments of the market.

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