MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept Limited, has roped in Amol Mohandas as general manager.

He will be report to VP Allied Media PM Balakrishna and will be responsible for all aspects of the Future Group media business.
 
Prior to joining Allied Media, Mohandas was proprietor at Weave Through Communications, an agency specializing in on-ground and digital activations. 
 
Mohandas has extensive expertise in the arena of media planning and buying. During his ten years in the industry, Mohandas has also been associated with companies like MediaCom (Middle East), Starcom and Mindshare which entailed handling clients across industries such as automobiles, consumer durables, retail, banking and FMCG. 
 
Said Mohandas, "Allied Media is a great place to work where an integrated approach to communication planning is always at the helm of all plans. I‘m looking forward to combining my expertise on holistic planning with a team that is already equipped with the thought in their minds."