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AliveNow to handle Forum Malls' social media biz

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MUMBAI: Bangalore-based social media agency AliveNow has won the social media mandate of the city?s Forum Mall.

The agency will carry out digital marketing activities for Forum Mall, Koramangala and Forum Value Mall, Whitefield.

AliveNow CEO Adhvith Dhuddu said, "We are very excited to partner with Forum Mall and the Prestige Group to promote this iconic mall on social media. Malls could benefit from these social media tools and push the brand towards better visibility, and we plan to execute some very innovative and interesting campaigns for Forum Mall on Facebook and other social platforms."

Forum general manager - mall operations Mall Ramaraju added, "Forum Mall being one of the pioneers of the mall culture in Bangalore, is gearing up to elevate the brand proposition to the next level. Understanding the demographics of our TG who are significantly prevalent on social media platforms, we are pursuing to establish a better user interface to engage them further. We aim to create such an experience wherein our customers, even while being seated within the comfort of their homes, can still interact with us. Our goal is to enable our customers to carry the experience of visiting our mall out of the premises and beyond, thus creating effective brand recall".

AliveNow has also worked with brands like Hard Rock Cafe, Pepsi, Hyundai, Honda, Chevrolet, ITC, Prestige Smart Kitchens, Fortis and Barista Lavazza.

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