MUMBAI: The Aliagroup has roped in The Marketing School of the London College of Communications director of postgraduate studies Tony Kent as a strategic retail advisor. Kent will be involved with Maximus, a recently launched independent retail branding division of Aliagroup.
 
 
In India, Kent is also associated with Mudra Institute of Communications, Ahmedabad (MICA), as well as the POP Asia event. He has published a paper on Brand Strategies for a Youth Market in India and also spoke recently on Design for Retailing, Design Management – the under-leveraged power for your balance sheet, at a seminar organised by the British Council in Mumbai.
 
 
Kent, a fellow of the Royal Society of Arts (FRSA) and a member of the Chartered Institute of Marketing (MCIM), has extensive experience in the UK’s retail industry starting with over 15 years in the industry and over 12 years in academics.
 
 
"Tony brings with him years of invaluable retail branding experience and global expertise for Maximus clients. With the retail sector witnessing an unprecedented boom in India, the urgent need is to look at the retail sector from branding perspective and not just from interior designing perspective," said Aliagroup director Sanjeev Malhotra.

Kent said, "I’m delighted to be part Aliagroup, India’s largest brand consulting firm. The need of the hour for the rapidly growing retail industry is to focus on building brands to move up the value chain."