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Indiantelevision.com's Media, Advertising, Marketing Watch
 
Airtel, Nokia, LG leaders in cellular space: TNS Celltrack
 
Indiantelevision.com Team
(6 December 2005 3:00 pm)
 
MUMBAI: As far as cellular services in the country are concerned, Airtel has been rated as the best service by subscribers according to the latest annual TNS CellTrack 2005 study.

The final tally for the top performer among national operators was bagged by Airtel, which was leading with a TNS TRI*M Index of 82, followed closely by Hutch and Reliance with a TRI*M Index of
80 each.

Among regional players, Spice Telecom was rated the best in terms of meeting customer expectations, whereas among CDMA players, Reliance Infocomm (RIM) did well. Tata Indicom, on the other hand was significantly below the industry average of 79, according to the study.

 
It was noted that, overall, the regional players did a better job of managing customer expectations compared to the national players and Spice with the TRI*M Index of 95 led regional players followed by MTNL at 83, Aircel at 80 and Reliance (GSM) at 70.

This year saw a significant rise in the overall industry performance compared to the last two years based on TNS CellTrack studies in the past.

Performance of the Indian mobile industry

 
 
Given the critical role played by the channel in the overall growth and market success of individual service providers, TNS CellTrack 2005 also covered the multi brand retail outlets, to understand their needs and expectations and to measure the performance of service providers when it comes to meeting these needs and expectations.