MUMBAI: With Valentine‘s Day around the corner, Mogae Digital promoted Garden of Love (www.gardenoflove.in) has roped in Aircel as its title sponsor.
 
Additionally, for the second year in succession, MSN India will partner the Garden of Love. The website will also gift virtual Cadbury Temptations‘ chocolate. 
 
"This may seem simple but an application such as this wherein anybody but anybody with even the simplest handset can create and enjoy the flower, is an experience very few digital properties offer today. Also the joy of sharing the flower with friends takes it much beyond a mere greeting card which is one-on-one," says Mogae Digital creative head Gaurav Luthra.
 
At the Mogae Digital promoted Garden of Love, one can create a flower (virtual, by SMS or on the net) and continue to nourish it with water, sunshine and nutrients, lest it wilt for lack of love. Users have to send an SMS to 5676711 and it will create a flower with a confirmatory message to the beneficiary of the love message as well as to the originator.