MUMBAI: The current affairs magzine The Economist has appointed Aidem Ventures as the media representative of their online business in India.

The Economist Group (Asia/Pacific) digital sales director Inez Albert said, "We look forward to strengthen our business presence in India by appointing Aidem Ventures as our representative in India. This partnership will ensure that our commitment of sharing world views and unbiased news reaches out to all stakeholders in the Indian market. We look forward to partnering with some of the best companies in India."
 
"We are excited with this mandate to enhance the advertising potential of The Economist in India," said Aidem Ventures head- digital and International business Neena Dasgupta. "Aidem, with its extensive experience and track record in the news and digital space, is best equipped to partner with The Economist Online to strengthen their presence in the Indian market."

The site provides daily diet of news, analysis, columns, blogs, and multimedia, while contributing to the ongoing debates and discussions themselves. It also features a suite of research tools and data for subscribers, including free full access to a searchable archive, as well as The Economist audio edition.
 
The Economist Group India MD Suprio Guha Thakurta added,, "We have appointed a strategic sales partner in Aidem and going by their domain expertise (news and digital), we are certain that we can take our online business to new heights in India."