MUMBAI: AIA Group, a pan-Asian insurance company has entered into an agreement with English Premier League football club Tottenham Hotspur to sponsor its jersey for the 2013-2014 season.

AIA Group CEO and president Mark Tucker said: “AIA is proud to be supporting Tottenham Hotspur. We know that Spurs has a massive fan base in Asia and in general that English football holds an immense and increasing attraction to football fans throughout the region. We are excited by our association with Spurs and to be working with them as we continue to communicate the strength of the AIA brand to consumers in our 17 markets around the Asia-Pacific region.”

AIA’s sponsorship will see AIA displayed on the Club’s jersey during all three knock-out cup competitions: English FA Cup, Capital One English League Cup and Europa League. The AIA jersey will debut in the first match of the Europa League this season on 22 August against Dinamo Tbilisi.

Commenting on the partnership, Tottenham Hotspur chairman Daniel Levy said: “We are delighted to welcome AIA, one of the world’s leading life insurers, as a Tottenham Hotspur partner. AIA has a unique and long history in Asia, and today is a high-growth company and a clear market leader in their field. We are pleased to have the AIA name on our shirts, particularly given the stature and strength of the AIA brand. We look forward to working closely with AIA over the coming season and introducing our Club to more fans in AIA’s home, the dynamic Asia-Pacific region.”

The sponsorship supports AIA’s new brand position as The Real Life Company. The positioning reflects the company’s longstanding commitment to be deeply engaged in people’s lives and committed to providing the right financial solutions for customers and their families throughout all of life‘s ups and downs.

AIA and Tottenham Hotspur will work together on a range of brand and marketing initiatives, including incentives for AIA’s agents and other partners to drive new business and sales, as well as engagement activities with employees and customers. AIA will also look for opportunities to partner with Tottenham Hotspur on community programmes in AIA’s markets across the region.