MAM

Aggarwal and Sen join the bandwagon, form their own agency

MUMBAI: Former Dentsu India president Rajesh Aggarwal and VP Gullu Sen have floated their own agency - From Here On Communications - demonstrating another instance of a group of veterans taking the sovereignty route.


Aggarwal and Sen have got backing from three former Dentsu executives - Dentsu Marcom NCD Nitin Suri; Dentsu Communications creative head Shivanand Mohanty; and Dentsu Marcom SVP Partho Maitra.


Though the official announcement was made today, the agency has come into existence a few weeks ago, Aggarwal informed Indiantelevision.com.


He also said that currently the agency has only one office i.e. in Delhi; however, From Here On Communications is also working for Mumbai-based clients and a new office would be established here soon.


"We are currently working for some clients. Their names should be announced in another week‘s time or so. Our focus is to use traditional medium but reach out across mediums. We are not interested in creating a digital arm; like most people do. Such arms can never work in tandem. We will see that in our communications every medium works in tandem with each other," he said.


In the past six to eight months, several new independent agencies have come into force and most of them have been founded by former advertising talents.


While Taproot was founded by Agnello Dias (ex-JWT), Minakshi Achan (ex-Rediffusion-Y&R) and Mahesh Chauhan (ex-Rediffusion-Y&R) left their agency to start Salt Brand Solutions.


Priti Nair (ex-BBH) partnered with Nagessh Pannaswami (ex-BBDO Mumbai) to launch Curry-Nation. Acid Brand Communications was brought into force by Niranjan Kaushik (ex-McCann Erickson). Cut the Crap was started by Jagdish Acharya (ex-Mudra).


Clients have supported such startup ventures by the creative professionals.


Pepsi and Airtel (both JWT clients) added Taproot to their roster, while Kaya Skin Clinic (Rediff clients) appointed Salt as their creative partner. Acharya took along Livon, Recova and Cycle‘s Lia incense sticks (all Mudra clients).


It would be interesting to see if From Here On Communications also announces a few former Dentsu clients in its roster.

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