MUMBAI: Indian communication consultancy firm Adfactors Public Relations has launched its Singapore and Canada operations.

 
Adfactors Public Relations director Madan Bahal says, "These are the first steps in providing a global delivery capability to our Indian clients who are venturing into the international markets. Over time we will gear up to compete for local business in these markets.”
Both the Singapore and Toronto offices will function as independent business units. The practice focus will be consistent with the Indian operations, namely corporate communications, investor communications, public affairs and crises. The firm will target sectors like financial services, IT and ITES, infrastructure and aviation as well as medium to large listed corporates requiring investor communications.

 
 
In the first quarter of next year, the firm’s Dubai representative set-up will be upgraded to a full-service office. Bahal adds, “Progressively, Singapore will emerge as our service base for the Asean region while Dubai becomes the focal point of our GCC operations”.

 
 
The Singapore office is headed by Rajesh Nair while Orencio Rodrigues leads the Toronto operations. Both of them have had long stints in Adfactors Public Relations India. This is consistent with Adfactors Public Relations’ philosophy of providing growth opportunities to its team and fostering the evolution of a consistent culture across regions.