MUMBAI: The day of reckoning - 17 February 2003 at 5:45 pm; the venue- Presidential Room, Hotel President, Cuffe Parade, Mumbai; the event- Ad Club Bombay's 'Annual Ad Review'!
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Pepsi Co India chairman Rajeev Bakshi |
The entire Indian ad industry will wait for the expert opinion of Pepsi chairman Rajeev Bakshi, the genius who has taken MNC giants Pepsi and Cadbury from strength to strength.
Bakshi has been acclaimed for the way in which he turned around Cadbury India's fortunes. Bakshi had been with Cadbury for more than a decade. For eight years, he was designated as the VP for marketing and sales for Cadbury India post which he was sent to the parent company’s headquarters in London for a stint. He returned back and was appointed as managing director of Cadbury India.
In February 2001 Bakshi was moved to South Africa as managing director and Matthew Cadbury, son of Cadbury Schweppes board chairman Adrian Cadbury succeeded him in India.
The Ad Club review session on 17 February will look at the year's (2002) work in the most objective manner possible. Bakshi will focus on the landmarks of the year 2002. Picking out the best, pointing out the flaws, suggesting remedies, projecting trends… it's a soul-searching exercise for the entire industry. Over the years, the occasion has been graced by ad greats like Alyque Padamsee, Ivan Arthur, Gautam Rakshit, Ishan Raina, Mohammed Khan and Piyush Pandey.
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