MUMBAI: Looks like Aaj Tak is all set to tempt the Indian cricket! With the launch of the Jeeto India Jackpot campaign, the broadcasting arm of India Today has a heady mix of cricket and big money lined up for our cricketers playing at South Africa.

Aaj Tak has invited all its 22 million to contribute generously to make some big prize money. The money collected will be distributed equally among the 14 members of the cricket team, but there is a catch. The cricketer's will be get the prize money only if they win the cricket World Cup 2003.

Just in case the cricket team does not bring back the cup, all the money will be returned back to the donors.

Aaj Tak CEO G Krishnan says: "It is our endeavour to be the people's channel, and to air the sentiments of the people. With this jackpot, we plan to reach out to our viewers and give them a chance to contribute to their beloved cricketers' success."

To participate in the move to 'encourage' the cricketers, the audience will have to send a cheque worth minimum of Rs 500 to Aaj Tak at its New Delhi office along with the name, address, phone number and pin code on the back of the cheque.