MUMBAI: The Advertising Agencies Association of India (AAAI) has announced the Young Spikes Integrated Competition for 2010. The competition will challenge young advertising professionals in India to develop an innovative strategy. State Bank of India is the sponsor for the competition.

A team of two will have to submit a presentation board summarising the campaign along with at least one or two pieces of supporting material, in response to the brief given under, and this will be presented to and judged by a panel of experts.
 
The theme for the competition is, "Driving traffic discipline in Young India". The task is to persuade young, urban, Indian youth below 34 belonging to Sec A, B, and C, residing in metros and class 1 towns to follow all traffic rules and adopt a certain traffic discipline with a view to reducing travel time and making travel safer. The indicated budget is Rs 200 million spread over six months - 1 October, 2010 to 31 March, 2011.
 
The selected team will get an opportunity to participate in Young Spikes Integrated Competition, to be held in Singapore, as part of Spikes Asia, Asia‘s prominent Advertising Festival, during 19-21 September, 2010.
 
The final winning team will be presented with a gold medal at the Spikes Asia Awards Ceremony along with delegate passes to Spikes Asia 2011.