MAM

9XM ties-up with Tantra to launch branded merchandise

MUMBAI: Bollywood Music Channel 9XM has entered into a strategic alliance with Tantra to launch a special range of t-shirts.


The t-shirts will feature 9XM‘s animated characters - Bade and Chote of Bakwaas Band Kar fame. They will have messages and themes which reflect the personality of the characters.


9XM head - programming Amar Tidke said, "The Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the ‘no-nonsense‘ attitude of today‘s youth. Bade-Chote‘s famous wacky humor will definitely make these Tees fun to wear!"


Tantra has designed six different variants of this theme featuring Bade Chote.


Tantra owner Ranjiv Ramchandani added, "This is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the channel‘s most recognised faces and the creativity of a T-shirt partner."


9XM-tees are available in unisex range in different colours at select Tantra outlets across India from Rs 499/- onwards.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/oyo.jpg?itok=S5b3_rHa
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/lintas.jpg?itok=9Ap0xIBb
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Harish%20Shriyan.jpg?itok=MC_MkMcu
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/Nestle.jpg?itok=NCmynP7N
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/07/happy.jpg?itok=he6M9ttE
Happy mcgarrybowen launches Delhi-Gurgaon ops

The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/sparx.jpg?itok=KiuXw_4I
Sparx launches campaign with Akshay Kumar in Futsal

MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories