MUMBAI: 9X Media, the music entertainment network which operates three music channels, has now launched an online store, Mezza9X, which offers branded merchandise of the group.

The network runs Bollywood music channel 9XM, Punjabi music channel 9X Tashan and Marathi music channel 9X Jhakaas.

9X Media group VP-digital Vibha Gosher said, "9X Media group channels have turned into robust digital brands and enjoy a huge following across the country. Our idea is to take the love for the animated characters to the next level, offering a unique experience to the end-customer in the form of cool merchandise, giving the fans an opportunity to own these products.

Users can place an order by logging on to mezza9x‘ website and get the products delivered to their homes. They can purchase 9X merchandise such as Bade Chote T shirts, photo frames, Bakwaas Bandh Kar stamps, Bheegi Billi puzzles, magnets, note books, watches and bags.

"The launch of this portal will strengthen the digital portfolio of 9X Media, establishing further connect with the viewers," Gosher added.