7Up takes chennai by storm on april ‘Cools’ day

Pranks people across the city in bid to distinguish the ‘Fool’ from the ‘Cool’

MUMBAI: Come 1st April and the entire world is determined to prank one another. But this year, instead of ‘fooling people’, 7Up, the refreshing clear drink with a natural lemon flavor decided to test how Chennaites react when someone plays a prank on them.

7Up teamed up with popular Tamil actor SATHISH MUTHUKRISHNAN to see whether people in Chennai COOL or get FOOLED through pranks. Sathish posed as a local taxi driver in the city and drove around town, pranking unassuming passengers.

Sathish’s antics in the cab, with the passengers, ranged from him being an intrusive cab driver, who wanted to know everything that happens in their life to one who wanted to share all the details of his love story with them. He tested the passengers’ patience by playing old songs, having tourists perform a pooja in the cab, and even giving them marriage advice!

While some passengers fell for his pranks and thus became ‘FOOLS’, there were several others adopted 7Up’s philosophy of being ‘COOL’. The ‘COOL’ category of passengers sang along with Sathish, laughed at themselves, and some even saw right through the hoax and recognized Sathish before he could prank them.

The concept of APRIL COOL’S DAY stems from the brand’s philosophy that no matter what kind of a situation one is stuck in, it is important to stay cool. It builds on 7Up’s current ‘Put the Chill’ campaign, which tells consumers that it doesn’t matter how much there is to stress about - when they relax, chill and don’t let it affect their natural positivity, there’s nothing one can’t take on.

Through APRIL COOL’S DAY, the brand is also giving a new spin to the philosophy of the ORIGINAL CHILLER, 7Up’s timeless mascot FIDO DIDO. The wriggly-haired mascot known for his quirky, fun attitude and witty one-line FIDOSIPHIES reiterates the brand’s belief that there is no point stressing about stressful situations.

Speaking about April Cool’s Day, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, “7Up as a brand has always encouraged today’s consumer to be their cool and optimistic self . This year, we have the original Cool Dude, Fido Dido telling India to “Put the Chill” in their lives. We thought that there is no better day to reiterate 7Up and Fido’s message than April Fool’s Day. It’s the one day of the year where people are constantly worrying about which prank they are going to fall for. Our message is simple – on 1st April this year, don’t be a fool. Instead be like Fido, sit back, relax and Put The Chill in the day with a refreshing 7UP.”   

Latest Reads
How brands are changing marketing techniques to attract GenZ and small towners

Internet - a word that has changed the entire world we know today! As dynamic as it can get, advancements in technology have a high impact on consumer behaviour, making it intriguing for brands to understand the millennials, identify with them and entice them into buying their products and services...

MAM Media and Advertising AD Agencies
Triton Communications wins creative awards for Dainik Bhaskar campaign

Triton Communications, one of India’s leading advertising agencies, announced that its ’Smart Soch’ Campaign that was initiated by Dainik Bhaskar, the largest circulated newspaper in India won the Platinum Hermes, INMA Global Media Award, and Bronze Abby's. 

MAM Media and Advertising AD Agencies
MMA India calls for entries to SMARTIES 2019

The Mobile Marketing Association (MMA) is calling for entries to SMARTIES 2019, encouraging agencies, brands, and marketers who have secured outstanding achievements across the mobile marketing ecosystem, to submit their best work.

MAM Marketing MAM
Godrej Appliances celebrates ICC World Cup 2019 with its ‘Cricket ke liye Kuch Bhi Karega’ campaign

With India in the throes of cricket fever, the country’s leading home appliances brand Godrej Appliances has unveiled a new campaign centered on the ICC World Cup 2019.

MAM Media and Advertising Ad Campaigns
Dabur and Ogilvy India launch the Dabur Red Paste #Sabkochabajaayenge campaign

Dabur Red Paste, the No. 1 ayurvedic toothpaste brand in the country has grown from strength to strength across the country.

MAM Marketing MAM
Usha's #Followyourheart Campaign celebrates Fathers

This Father’s Day, Usha International pays tribute to fatherhood in an emotionally charged digital film #FollowyourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heartwarming journey of how a father-child relationship...

MAM Marketing MAM
Prayagh Nutri collaborates with L&K Saatchi & Saatchi on confectioneries brand Lavian

Prayagh Nutri Products (P) Ltd, one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going...

MAM Marketing MAM
RentoMojo opens contest to offer a one-of-a-kind World Cup viewing experience

With Cricket World Cup fever on the rise, ardent fans of the sport are bucking up for the biggest match on 16th June between India and Pakistan. While most people in India get together at homes, restaurants, clubs or even the streets to catch the action live.

MAM Marketing MAM
EazyDiner rolls out new marketing campaign for World Cup 2019 featuring Yuvraj Singh

EazyDiner, India’s leading restaurant reservation startup will roll out its new World Cup Campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories