61 mn viewers tune in to soccer WC

MUMBAI: 61 million viewers have tuned in to the soccer World Cup on ESPN Star Sports (ESS) for the first 60 matches and the opening ceremony.

In 2006, 40 million viewers had tuned in, according to Tam data.
The average TVR was 0.8, a fall from 1.1 in 2006.

The most-watched match in 2006 and in 2010 stayed common: Argentina versus Germany. While in 2006 the match got a TVR of 4.06, this time it got a TVR of 3.

The top three football-viewing markets - West Bengal, Assam and Kerala - got an average TVR of over 3. Among males 15+ SEC A,B, the average TVR this time was 1.52 with a cummulative reach of 9.9 million. While the Argentina versus Germany match crossed a TVR of 5, the Netherlands-Brazil quarter final got a TVR of 4.52.
67 per cent of viewers are male, as is to be expected. Contrary to some expectations that it is the youth who watch this event the most, 47 per cent of viewers have come from the 35+ TG.

SEC B has contributed 33 per cent of viewership. The women viewership also stayed at 33 per cent, like in the previous edition of the World Cup.
The top advertisers this time around were Bharti Airtel, Vodafone Essar, Nokia, Samsung and Hero Honda. The brands were Vodafone Cellular Phone Service, Nokia E72, Hero Honda Karizma ZMR, Airtel Cellular Phone Service and
Spice Video Phones.

Latest Reads
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories