MAM

3 Idiots sets new record on Max

MUMBAI: After breaking all records within the multiplex circuit and later across the Hindi GEC spectrum, the Aamir Khan-starrer 3 Idiots has now added one more feather to its cap.


The movie has grossed a 5.99 TVR over a four-hour (approximately) period on Sony Entertainment Television‘s sibling movie channel Max to help it attain its highest ever rating in the last six years.


The movie pushed the channel to 196 GRPs (gross rating points) in the week ended 4 September, adding 82 GRPs to its previous week‘s tally.
 
With the movie reach standing at 22.6 per cent, Max said that 29.1 million viewers across the Hindi speaking markets tuned in to watch the show.
With this, Max claimed the top spot among the Hindi movie channels, while Zee Cinema with 127 GRPs ( last week 130) was on second spot.
 
Max EVP and business head Sneha Rajani said, “We are delighted with the overwhelming response to our premiere of 3 Idiots. The universal appeal of the film has helped us garner the record breaking rating of 6, the highest for a film channel in recent times. Max is committed to delivering the biggest blockbusters from Hindi cinema and this showcases our strength. With our innovative wrap around content, Extraaa Shots, which was shot with the stars of the film and extensive promotion and marketing, the results, are extremely satisfying.”


The movie clocked a 6.3 TVR among the male viewers while within the female demographic it touched 5.7 TVR. In the 4-14 years age group it grossed the highest with 7.9 TVR, while for the 15-34-year-olds it got a rating of 6.1.
 
Interestingly, from the Sec AB audience segment, the rating was higher at 6.5 TVR as compared to a 5.5 TVR from Sec CDE.


Also, among metros, Pune and Mumbai audiences were glued to the movie, raking in 9 TVR and 8.5 TVR respectively, followed by Ahmedabad (6.5 TVR), Delhi (5.9 TVR), and Kolkata (4.9 TVR).


Among the other movie channels, Star Gold remained at third spot with 111 GRPs (See Table).










































Channel
Last weekCurrent weekDifference
Max11419682
Zee Cinema130127-3
Star Gold1041117
UTV Movies46526
UTV Action29301
Filmy2825-3
Total (Put) 45154190

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories